Your Partner in Purposeful Events & Powerful Connections.
About Highway24
Highway24 is a full-service event management and tourism MICE company based in South Africa.
With a strong foundation in organizing prestigious events like the Embassies Business Fair and Conference, we are committed to bridging trade, tourism, and global collaboration.
We specialize in crafting tailored event experiences, connecting businesses, embassies, government departments, and investors under one roof. Our Tourism MICE division adds a dynamic travel layer to our offering—making us your one-stop partner for business and destination experiences across Africa.
Why Choose Highway24?
Africa’s Gateway to Seamless Events and Strategic Tourism Solutions
Proven Track Record
We have successfully hosted and managed high-level platforms like the Embassies Business Fair and Conference—bringing together embassies, government officials, entrepreneurs, and investors under one impactful experience.
End-to-End Solutions
From sourcing sponsorships to executing flawless exhibitions and providing full Tourism MICE support, we handle everything—so you can focus on making connections and closing deals.
Strategic Partnerships
Our strong ties with government departments, embassies, and private sector leaders enable us to unlock unique opportunities and create collaborative growth platforms across Africa.
African Expertise, Global Vision
We understand the African landscape and pair that with international standards, ensuring your event or tour meets global expectations while celebrating local excellence.
4th Edition Embassies Business Fair & Conference
When & Where
8 & 9 September 2027
Venue: CSIR International Convention Centre
Address: Meiring Naude Road, Brummeria, Pretoria
Driven by a passion to empower international trade and bridge the gap between global markets and African commodities. We’re dedicated to upskilling and empowering embassy businesses, local businesses, and entrepreneurs, helping them grow their market share and investment initiatives.
Our 2025-2026 Partners
We are proud to collaborate with our esteemed 2025-2026 partners who play a vital role in making our events impactful and far-reaching. Through these strategic alliances, we continue to foster growth, innovation, and inclusive trade across Africa and beyond.
